function initMergeTagSupport(){"undefined"!=typeof form&&0<=jQuery(".merge-tag-support").length&&jQuery(".merge-tag-support").each(function(){new gfMergeTagsObj(form,jQuery(this))})}function FormatCurrency(e){var t;gf_vars.gf_currency_config&&(t=new Currency(gf_vars.gf_currency_config).toMoney(jQuery(e).val()),jQuery(e).val(t))}function ToggleConditionalLogic(e,t){jQuery("#"+t+"_conditional_logic").is(":checked")?(CreateConditionalLogic(t,GetConditionalObject(t)),SetConditionalProperty(t,"actionType",jQuery("#"+t+"_action_type").val()),SetConditionalProperty(t,"logicType",jQuery("#"+t+"_logic_type").val()),SetRule(t,0),jQuery("#"+t+"_conditional_logic_container").show()):jQuery("#"+t+"_conditional_logic_container").hide()}function GetConditionalObject(e){var t=!1;switch(e){case"page":case"field":t=GetSelectedField();break;case"next_button":var i=GetSelectedField();(t=i.nextButton).id=i.id;break;case"confirmation":t=confirmation;break;case"notification":t=current_notification;break;case"button":t=form.button;break;default:t="undefined"!=typeof form&&form.button}return t=gform.applyFilters("gform_conditional_object",t,e)}function CreateConditionalLogic(t,e){e.conditionalLogic||(e.conditionalLogic=new ConditionalLogic);var i,o="hide"==e.conditionalLogic.actionType?"selected='selected'":"",n="show"==e.conditionalLogic.actionType?"selected='selected'":"",r="all"==e.conditionalLogic.logicType?"selected='selected'":"",a="any"==e.conditionalLogic.logicType?"selected='selected'":"",s="section"==e.type?gf_vars.thisSectionIf:"field"==t?gf_vars.thisFieldIf:"page"==t?gf_vars.thisPage:"confirmation"==t?gf_vars.thisConfirmation:"notification"==t?gf_vars.thisNotification:gf_vars.thisFormButton,l="next_button"==t?(i=gf_vars.enable,gf_vars.disable):(i=gf_vars.show,gf_vars.hide),c={};c.actionType="<select id='"+t+"_action_type' onchange='SetConditionalProperty(\""+t+"\", \"actionType\", jQuery(this).val());'><option value='show' "+n+">"+i+"</option><option value='hide' "+o+">"+l+"</option></select>",c.objectDescription=s,c.logicType="<select id='"+t+"_logic_type' onchange='SetConditionalProperty(\""+t+"\", \"logicType\", jQuery(this).val());'><option value='all' "+r+">"+gf_vars.all+"</option><option value='any' "+a+">"+gf_vars.any+"</option></select>",c.ofTheFollowingMatch=gf_vars.ofTheFollowingMatch;for(var u,d=makeArray(c).join(" "),d=gform.applyFilters("gform_conditional_logic_description",d,c,t,e),g=0;g<e.conditionalLogic.rules.length;g++)u=e.conditionalLogic.rules[g],d=(d=(d=(d=(d+="<div width='100%' class='gf_conditional_logic_rules_container'>")+GetRuleFields(t,g,u.fieldId))+GetRuleOperators(t,g,u.fieldId,u.operator))+GetRuleValues(t,g,u.fieldId,u.value))+"<button type='button' class='add_field_choice gform-st-icon gform-st-icon--circle-plus' title='add another rule' onclick=\"InsertRule('"+t+"', "+(g+1)+');" onkeypress="InsertRule(\''+t+"', "+(g+1)+');"></button>',1<e.conditionalLogic.rules.length&&(d+="<button type='button' class='delete_field_choice gform-st-icon gform-st-icon--circle-minus' title='remove this rule' onclick=\"DeleteRule('"+t+"', "+g+');" onkeypress="DeleteRule(\''+t+"', "+g+');"></button></li>'),d+="</div>";jQuery("#"+t+"_conditional_logic_container").html(d),Placeholders.enable(),jQuery("#"+t+"_conditional_logic",document).parents("form").on("submit",function(e){jQuery("#"+t+"_conditional_logic_object").val(JSON.stringify(GetConditionalObject(t).conditionalLogic))})}function GetRuleOperators(e,t,i,o){var n={is:"is",isnot:"isNot",">":"greaterThan","<":"lessThan",contains:"contains",starts_with:"startsWith",ends_with:"endsWith"},r="<select id='"+e+"_rule_operator_"+t+"' class='gfield_rule_select' onchange='SetRuleProperty(\""+e+'", '+t+', "operator", jQuery(this).val());var valueSelector="#'+e+"_rule_value_"+t+'"; jQuery(valueSelector).replaceWith(GetRuleValues("'+e+'", '+t+',"'+i+'", ""));jQuery(valueSelector).change();\'>',t=IsEntryMeta(i)?GetOperatorsForMeta(n,i):n;return t=gform.applyFilters("gform_conditional_logic_operators",t,e,i),jQuery.each(t,function(e,t){r+="<option value='"+e+"' "+(o==e?"selected='selected'":"")+">"+gf_vars[t]+"</option>"}),r+="</select>"}function GetOperatorsForMeta(e,i){var o={};return entry_meta[i]&&entry_meta[i].filter&&entry_meta[i].filter.operators?jQuery.each(e,function(e,t){0<=jQuery.inArray(e,entry_meta[i].filter.operators)&&(o[e]=t)}):o=e,o}function GetRuleFields(e,t,i){for(var e="<select id='"+e+"_rule_field_"+t+"' class='gfield_rule_select' onchange='jQuery(\"#"+e+"_rule_operator_"+t+'").replaceWith(GetRuleOperators("'+e+'", '+t+', jQuery(this).val()));jQuery("#'+e+"_rule_value_"+t+'").replaceWith(GetRuleValues("'+e+'", '+t+', jQuery(this).val())); SetRule("'+e+'", '+t+"); '>",o=[],n=0;n<form.fields.length;n++){var r=form.fields[n];if(IsConditionalLogicField(r))if(r.inputs&&-1==jQuery.inArray(GetInputType(r),["checkbox","email","consent"]))for(var a=0;a<r.inputs.length;a++){var s=r.inputs[a];s.isHidden||o.push({label:GetLabel(r,s.id),value:s.id})}else o.push({label:GetLabel(r),value:r.id})}return jQuery.merge(o,GetEntryMetaFields(i)),e+GetRuleFieldsOptions(o=gform.applyFilters("gform_conditional_logic_fields",o,form,i),i)+"</select>"}function GetRuleFieldsOptions(e,t){for(var i="",o=0;o<e.length;o++){var n,r=e[o];void 0!==r.options?i=(i+='<optgroup label=" '+r.label+'">')+GetRuleFieldsOptions(r.options,t)+"</optgroup>":(n=r.value==t?"selected='selected'":"",i+="<option value='"+r.value+"' "+n+">"+r.label+"</option>")}return i}function GetEntryMetaFields(i){var o=[];return"undefined"!=typeof entry_meta&&jQuery.each(entry_meta,function(e,t){void 0!==t.filter&&o.push({label:t.label,value:e,isSelected:i==e?"selected='selected'":""})}),o}function IsConditionalLogicField(e){var t=e.inputType||e.type,i=GetConditionalLogicFields(),t=jQuery.inArray(t,i);return gform.applyFilters("gform_is_conditional_logic_field",0<=t,e)}function IsEntryMeta(e){return"undefined"!=typeof entry_meta&&void 0!==entry_meta[e]}function GetRuleValues(t,i,e,o,n){var r,a,s,l,c,u,d,g=0==(n=n||!1)?t+"_rule_value_"+i:n;return 0==(e=0==e?GetFirstRuleField():e)?"":(r=GetFieldById(e),a=IsEntryMeta(e),s=GetConditionalObject(t).conditionalLogic.rules[i].operator,u="",u=r&&"post_category"==r.type&&r.displayAllCategories?0<(l=jQuery("#"+g+".gfield_category_dropdown")).length?(l=(l=(l=l.html()).replace(/ selected="selected"/g,"")).replace('value="'+o+'"','value="'+o+'" selected="selected"'),"<select id='"+g+"' class='gfield_rule_select gfield_rule_value_dropdown gfield_category_dropdown'>"+l+"</select>"):(c=0==n?"gfield_ajax_placeholder_"+i:n+"_placeholder",jQuery.post(ajaxurl,{action:"gf_get_post_categories",objectType:t,ruleIndex:i,inputName:n,selectedValue:o},function(e){e&&(jQuery("#"+c).replaceWith(e.trim()),SetRuleProperty(t,i,"value",jQuery("#"+g).val()))}),"<select id='"+c+"' class='gfield_rule_select'><option>"+gf_vars.loading+"</option></select>"):r&&r.choices&&-1<jQuery.inArray(s,["is","isnot"])?("multiselect"===GetInputType(r)?d=gf_vars.emptyChoice:r.placeholder&&(d=r.placeholder),GetRuleValuesDropDown(d?[{text:d,value:""}].concat(r.choices):r.choices,t,i,o,n)):IsAddressSelect(e,r)?(jQuery.post(ajaxurl,{action:"gf_get_address_rule_values_select",address_type:r.addressType||gf_vars.defaultAddressType,value:o,id:g,form_id:r.formId},function(e){e&&($select=jQuery(e.trim()),($placeholder=jQuery("#"+g)).replaceWith($select),SetRuleProperty(t,i,"value",$select.val()))}),"<select id='"+g+"' class='gfield_rule_select'><option>"+gf_vars.loading+"</option></select>"):a&&entry_meta&&entry_meta[e]&&entry_meta[e].filter&&void 0!==entry_meta[e].filter.choices?GetRuleValuesDropDown(entry_meta[e].filter.choices,t,i,o,n):(o=o?o.replace(/'/g,"&#039;"):"","<input type='text' placeholder='"+gf_vars.enterValue+"' class='gfield_rule_select gfield_rule_input' id='"+g+"' name='"+g+"' value='"+o.replace(/'/g,"&#039;")+"' onchange='SetRuleProperty(\""+t+'", '+i+', "value", jQuery(this).val());\' onkeyup=\'SetRuleProperty("'+t+'", '+i+', "value", jQuery(this).val());\'>'),gform.applyFilters("gform_conditional_logic_values_input",u,t,i,e,o))}function IsAddressSelect(e,t){var i,o,n;return!(!t||"address"!=GetInputType(t)||(i=t.addressType||gf_vars.defaultAddressType,!gf_vars.addressTypes[i]))&&(o=gf_vars.addressTypes[i],n=e==t.id+".6",e=e==t.id+".4",n&&"international"==i||e&&"object"==typeof o.states)}function GetFirstRuleField(){for(var e=0;e<form.fields.length;e++)if(IsConditionalLogicField(form.fields[e]))return form.fields[e].id;return 0}function GetRuleValuesDropDown(e,t,i,o,n){for(var t=0==n?t+"_rule_value_"+i:n,r="<select class='gfield_rule_select gfield_rule_value_dropdown' id='"+t+"' name='"+t+"'>",a=!1,s=0;s<e.length;s++){var l=void 0===e[s].value||null==e[s].value?e[s].text+"":e[s].value+"",c=l==o,u=c?"selected='selected'":"",c=(c&&(a=!0),l=l.replace(/'/g,"&#039;"),""===jQuery.trim(jQuery("<div>"+e[s].text+"</div>").text())?l:e[s].text);r+="<option value='"+l.replace(/'/g,"&#039;")+"' "+u+">"+c+"</option>"}return!a&&o&&""!=o&&(r+="<option value='"+o.replace(/'/g,"&#039;")+"' selected='selected'>"+o+"</option>"),r+="</select>"}function SetRuleProperty(e,t,i,o){e=GetConditionalObject(e);e.conditionalLogic.rules&&(e.conditionalLogic.rules[t][i]=o)}function GetFieldById(e){if("submit"===e)return GetSubmitField();e=parseInt(e);for(var t=0;t<form.fields.length;t++)if(form.fields[t].id==e)return form.fields[t];return null}function GetSubmitField(){return{type:"submit",cssClass:""}}function SetConditionalProperty(e,t,i){GetConditionalObject(e).conditionalLogic[t]=i}function SetRuleValueDropDown(e){var t=e.attr("id").split("_rule_value_");t.length<2||SetRuleProperty(t[0],t[1],"value",e.val())}function InsertRule(e,t){var i=GetConditionalObject(e);i.conditionalLogic.rules.splice(t,0,new ConditionalRule),CreateConditionalLogic(e,i),SetRule(e,t)}function SetRule(e,t){SetRuleProperty(e,t,"fieldId",jQuery("#"+e+"_rule_field_"+t).val()),SetRuleProperty(e,t,"operator",jQuery("#"+e+"_rule_operator_"+t).val()),SetRuleProperty(e,t,"value",jQuery("#"+e+"_rule_value_"+t).val())}function DeleteRule(e,t){var i=GetConditionalObject(e);i.conditionalLogic.rules.splice(t,1),CreateConditionalLogic(e,i)}function TruncateRuleText(e){return!e||e.length<=18?e:e.substr(0,9)+"..."+e.substr(e.length-8,9)}function gfAjaxSpinner(e,t,i){return t=void 0!==t&&t?t:gf_vars.baseUrl+"/images/spinner.svg",i=void 0!==i?i:"",this.elem=e,this.image='<img class="gfspinner" src="'+t+'" style="'+i+'" />',this.init=function(){return this.spinner=jQuery(this.image),jQuery(this.elem).after(this.spinner),this},this.destroy=function(){jQuery(this.spinner).remove()},this.init()}function InsertVariable(e,t,i){i=i||jQuery("#"+e+"_variable_select").val();var o=document.getElementById(e),n=jQuery(o),r=(document.selection?(n[0].focus(),document.selection.createRange().text=i):"selectionStart"in o?(r=o.selectionStart,o.value=o.value.substr(0,r)+i+o.value.substr(o.selectionEnd,o.value.length),o.selectionStart=r+o.value.length,o.selectionEnd=r+o.value.length):n.val(i+messageElement.val()),jQuery("#"+e+"_variable_select"));0<r.length&&(r[0].selectedIndex=0),t&&window[t]&&window[t].call(null,e,i)}function InsertEditorVariable(e,t){var i;t||((i=jQuery("#"+e+"_variable_select"))[0].selectedIndex=0,t=i.val()),wpActiveEditor=e,window.send_to_editor(t)}function GetInputType(e){return e.inputType||e.type}function HasPostField(){for(var e=0;e<form.fields.length;e++){var t=form.fields[e].type;if("post_title"==t||"post_content"==t||"post_excerpt"==t)return!0}return!1}function HasPageField(){for(var e=0;e<form.fields.length;e++)if("page"==form.fields[e].type)return!0;return!1}function GetInput(e,t){if(void 0!==e.inputs&&jQuery.isArray(e.inputs))for(i in e.inputs)if(e.inputs.hasOwnProperty(i)){var o=e.inputs[i];if(o.id==t)return o}return null}function IsPricingField(e){return IsProductField(e)||"donation"==e}function IsProductField(e){return-1!=jQuery.inArray(e,["option","quantity","product","total","shipping","calculation"])}function GetLabel(e,t,i){void 0===i&&(i=!1);var t=GetInput(e,t=void 0===t?0:t),o="",o=null!=e.adminLabel&&0<e.adminLabel.length?e.adminLabel:e.label;return null!=t?i?t.label:o+" ("+t.label+")":o}function DeleteNotification(e){jQuery("#action_argument").val(e),jQuery("#action").val("delete"),jQuery("#notification_list_form")[0].submit()}function DuplicateNotification(e){jQuery("#action_argument").val(e),jQuery("#action").val("duplicate"),jQuery("#notification_list_form")[0].submit()}function DeleteConfirmation(e){jQuery("#action_argument").val(e),jQuery("#action").val("delete"),jQuery("#confirmation_list_form")[0].submit()}function DuplicateConfirmation(e){jQuery("#action_argument").val(e),jQuery("#action").val("duplicate"),jQuery("#confirmation_list_form")[0].submit()}function SetConfirmationConditionalLogic(){confirmation.conditionalLogic=jQuery("#conditional_logic").val()?jQuery.parseJSON(jQuery("#conditional_logic").val()):new ConditionalLogic}function ToggleConfirmation(){var e,t="",i=jQuery("#form_confirmation_redirect").is(":checked"),o=jQuery("#form_confirmation_show_page").is(":checked");i?(e=".form_confirmation_redirect_container",t="#form_confirmation_message_container, .form_confirmation_page_container",ClearConfirmationSettings(["text","page"])):o?(e=".form_confirmation_page_container",t="#form_confirmation_message_container, .form_confirmation_redirect_container",ClearConfirmationSettings(["text","redirect"])):(e="#form_confirmation_message_container",t=".form_confirmation_page_container, .form_confirmation_redirect_container",ClearConfirmationSettings(["page","redirect"])),ToggleQueryString(),TogglePageQueryString(),jQuery(t).hide(),jQuery(e).show()}function ToggleQueryString(){jQuery("#form_redirect_use_querystring").is(":checked")?jQuery("#form_redirect_querystring_container").show():(jQuery("#form_redirect_querystring_container").hide(),jQuery("#form_redirect_querystring").val(""),jQuery("#form_redirect_use_querystring").val(""))}function TogglePageQueryString(){jQuery("#form_page_use_querystring").is(":checked")?jQuery("#form_page_querystring_container").show():(jQuery("#form_page_querystring_container").hide(),jQuery("#form_page_querystring").val(""),jQuery("#form_page_use_querystring").val(""))}function ClearConfirmationSettings(e){var t=jQuery.isArray(e)?e:[e];for(i in t)if(t.hasOwnProperty(i))switch(t[i]){case"text":jQuery("#form_confirmation_message").val(""),jQuery("#form_disable_autoformatting").prop("checked",!1);break;case"page":jQuery("#form_confirmation_page").val(""),jQuery("#form_page_querystring").val(""),jQuery("#form_page_use_querystring").prop("checked",!1);break;case"redirect":jQuery("#form_confirmation_url").val(""),jQuery("#form_redirect_querystring").val(""),jQuery("#form_redirect_use_querystring").prop("checked",!1)}}function StashConditionalLogic(){var e=JSON.stringify(confirmation.conditionalLogic);jQuery("#conditional_logic").val(e)}function ConfirmationObj(){this.id=!1,this.name=gf_vars.confirmationDefaultName,this.type="message",this.message=gf_vars.confirmationDefaultMessage,this.isDefault=0}function Copy(e){if(e&&"object"==typeof e)for(i in e=jQuery.isArray(e)?e.slice():jQuery.extend({},e))e[i]=Copy(e[i]);return e}jQuery(document).ready(function(e){gaddon.init(),gform.adminUtils.handleUnsavedChanges("#gform-settings"),e(document).on("change",".gfield_rule_value_dropdown",function(){SetRuleValueDropDown(e(this))}),window.form&&(window.gfMergeTags=new gfMergeTagsObj(form)),e(document).ready(function(){e(".gform_currency").bind("change",function(){FormatCurrency(this)}).each(function(){FormatCurrency(this)})})}),function(r,t){r.init=function(){void 0!==(f=window.form)&&f.id},r.toggleFeedSwitch=function(e,t){var i=window.gform_admin_i18n;t?jQuery(e).removeClass("gform-status--active").addClass("gform-status--inactive").find(".gform-status-indicator-status").html(i.formAdmin.toggleFeedInactive):jQuery(e).removeClass("gform-status--inactive").addClass("gform-status--active").find(".gform-status-indicator-status").html(i.formAdmin.toggleFeedActive)},r.toggleFeedActive=function(o,e,t){var n=jQuery(o).hasClass("gform-status--active");return jQuery.post(ajaxurl,{action:"gf_feed_is_active_"+e,feed_id:t,is_active:n?0:1,nonce:jQuery("#feed_list").val()},function(e){e.success?r.toggleFeedSwitch(o,n):(r.toggleFeedSwitch(o,!n),alert(e.data.message))}).fail(function(e,t,i){r.toggleFeedSwitch(o,!n),alert(i)}),!0},r.deleteFeed=function(e){t("#single_action").val("delete"),t("#single_action_argument").val(e),t("#gform-settings").submit()},r.duplicateFeed=function(e){t("#single_action").val("duplicate"),t("#single_action_argument").val(e),t("#gform-settings").submit()}}(window.gaddon=window.gaddon||{},jQuery);var gfMergeTagsObj=function(e,t){var f=this;f.form=e,f.elem=t,f.init=function(){f.elem.data("mergeTags")||(f.mergeTagList=jQuery('<ul id="gf_merge_tag_list" class=""></ul>'),f.mergeTagListHover=!1,f.bindKeyDown(),f.initAutocomplete(),f.addMergeTagIcon(),f.mergeTagIcon.find(".open-list").on("click.gravityforms",function(e){e.preventDefault();var e=jQuery(this),t=f.getTargetElement(e);f.mergeTagList.html(""),f.mergeTagList.append(f.getMergeTagListItems(t)),f.mergeTagList.insertAfter(e).show()}),f.mergeTagList.hover(function(){f.mergeTagListHover=!0},function(){f.mergeTagListHover=!1}),jQuery("body").mouseup(function(){f.mergeTagListHover||f.mergeTagList.hide()}),f.elem.data("mergeTags",f))},f.destroy=function(e){(e=f.elem||e).next(".all-merge-tags").remove(),e.off("keydown.gravityforms"),e.autocomplete("destroy"),e.data("mergeTags",null)},f.bindKeyDown=function(){f.elem.on("keydown.gravityforms",function(e){var t=!(!f.elem.data("autocomplete")||!f.elem.data("autocomplete").menu)&&f.elem.data("autocomplete").menu.active;e.keyCode===jQuery.ui.keyCode.TAB&&t&&e.preventDefault()})},f.initAutocomplete=function(){f.elem.autocomplete({minLength:1,focus:function(){return!1},source:function(e,t){var i=f.extractLast(e.term);i.length<f.elem.autocomplete("option","minLength")?t([]):t(jQuery.map(f.getAutoCompleteMergeTags(f.elem),function(e){return f.startsWith(e,i)?e:null}))},select:function(e,t){var i=this.value.split(" ");return i.pop(),i.push(t.item.value),this.value=i.join(" "),f.elem.trigger("input").trigger("propertychange"),!1}})},f.addMergeTagIcon=function(){var e=f.elem.is("input")?"input":"textarea",t=f.getClassProperty(f.elem,"position");f.mergeTagIcon=jQuery('<span class="all-merge-tags '+t+" "+e+'"><button class="open-list tooltip-merge-tag gform-button gform-button--unstyled" title="'+gf_vars.mergeTagsText+'"><i class="gform-icon gform-icon--merge-tag gform-button__icon"></i>'+gf_vars.mergeTagsText+"</button></span>"),f.mergeTagIcon.data("targetElement",f.elem.attr("id")),f.getClassProperty(f.elem,"manual_position")?(t=f.elem.attr("id").substring(1,f.elem.attr("id").length),jQuery("#"+t).find(".gform-tinymce-mergetag-button").append(f.mergeTagIcon)):f.elem.after(f.mergeTagIcon)},f.bindMergeTagListClick=function(e){f.mergeTagList.hide();var t=jQuery(e.target).data("value"),e=f.getTargetElement(e.target);f.isWpEditor(e)?InsertEditorVariable(e.attr("id"),t):InsertVariable(e.attr("id"),null,t),e.trigger("input").trigger("propertychange"),f.mergeTagList.hide()},this.getMergeTags=function(e,t,i,o,n,r){void 0===e&&(e=[]),void 0===o&&(o=[]);var a,s,l,c,u,d,g=[],f=[],p=[],m=[],h=[],y=[],_=[],v=[],b=[];if(i||m.push({tag:"{all_fields}",label:this.getMergeTagLabel("{all_fields}")}),!n){for(j in e)e.hasOwnProperty(j)&&((a=e[j]).displayOnly||(s=GetInputType(a),-1==jQuery.inArray(s,o)&&(a.isRequired?"name"===s?(s=Copy(a),"extended"==a.nameFormat?(l=GetInput(a,a.id+".2"),u=GetInput(a,a.id+".8"),(d=Copy(a)).inputs=[l,u],f.push(d),delete s.inputs[0],delete s.inputs[3]):"advanced"==a.nameFormat&&(l=GetInput(a,a.id+".2"),c=GetInput(a,a.id+".4"),u=GetInput(a,a.id+".8"),(d=Copy(a)).inputs=[l,c,u],f.push(d),delete s.inputs[0],delete s.inputs[2],delete s.inputs[4]),g.push(s)):g.push(a):f.push(a),IsPricingField(a.type))&&p.push(a)));if(0<g.length)for(j in g)g.hasOwnProperty(j)&&(h=h.concat(this.getFieldMergeTags(g[j],r)));if(0<f.length)for(j in f)f.hasOwnProperty(j)&&(y=y.concat(this.getFieldMergeTags(f[j],r)));if(0<p.length)for(j in i||_.push({tag:"{pricing_fields}",label:this.getMergeTagLabel("{pricing_fields}")}),p)p.hasOwnProperty(j)&&_.concat(this.getFieldMergeTags(p[j],r))}var 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SimpleBar(t,{direction:e}));gform.simplebar.instances.push({id:i,instance:e})},e))},initializeInstances:function(){gform.simplebar.cleanInstances(),gform.tools.getNodes('[data-js="gform-simplebar"]:not(.gform-initialized)',!0,document,!0).forEach(gform.simplebar.initializeInstance)},bindEvents:function(){document.addEventListener("gform_render_simplebars",gform.simplebar.initializeInstances)},init:function(){window.SimpleBar&&(gform.simplebar.bindEvents(),gform.simplebar.initializeInstances())}},gform.initializeOnLoaded(gform.simplebar.init);{"id":6696,"date":"2026-01-09T13:41:28","date_gmt":"2026-01-09T13:41:28","guid":{"rendered":"https:\/\/priyacaterers.xenonmedia.in\/?p=6696"},"modified":"2026-01-09T16:27:54","modified_gmt":"2026-01-09T16:27:54","slug":"que-metricas-son-criticas-para-el-negocio","status":"publish","type":"post","link":"https:\/\/priyacaterers.xenonmedia.in\/index.php\/2026\/01\/09\/que-metricas-son-criticas-para-el-negocio\/","title":{"rendered":"Qu\u00e9 M\u00e9tricas Son Cr\u00edticas Para El Negocio"},"content":{"rendered":"<h1>Qu\u00e9 M\u00e9tricas Son Cr\u00edticas Para El Negocio<\/h1>\n<p>En el sector del juego online, entender cu\u00e1les son las m\u00e9tricas que realmente importan es la diferencia entre un negocio pr\u00f3spero y uno que se tambalea. No todas las cifras que podemos medir tienen el mismo peso. Algunos operadores se pierden en dashboards llenos de datos, pero terminan ignorando las m\u00e9tricas que realmente impulsan la rentabilidad y el crecimiento. Nosotros, como profesionales del sector, sabemos que hay un peque\u00f1o grupo de indicadores clave que los l\u00edderes de cualquier plataforma de juego deben vigilar constantemente. En esta gu\u00eda, te mostraremos cu\u00e1les son esas m\u00e9tricas cr\u00edticas que definen el \u00e9xito operacional y financiero en el negocio de los casinos online y las casas de apuestas deportivas.<\/p>\n<h2>M\u00e9tricas De Rentabilidad Y Ingresos<\/h2>\n<p>La rentabilidad es el pulso del negocio, y sin ella, ning\u00fan otro indicador importa. Aqu\u00ed es donde comenzamos.<\/p>\n<p><strong>Ingreso Total Bruto (GGR &#8211; Gross Gaming Revenue)<\/strong> es la m\u00e9trica madre. Representa el dinero que los jugadores pierden, antes de gastos operativos. Si tu GGR cae mes a mes, est\u00e1s viendo una alarma roja clara. Pero no es suficiente solo monitorearlo: necesitas entenderlo en contexto. Un GGR de \u20ac500.000 puede ser excelente para una plataforma peque\u00f1a y desastroso para una grande.<\/p>\n<p><strong>Rentabilidad Operativa (Operating Margin)<\/strong> te muestra qu\u00e9 porcentaje de tus ingresos se convierte en ganancia real despu\u00e9s de costos. Esto incluye licencias, tecnolog\u00eda, servicio al cliente, marketing y cumplimiento regulatorio. Los operadores experimentados apuntan a m\u00e1rgenes del 20-35%, dependiendo de su modelo.<\/p>\n<p>Otro indicador crucial:<\/p>\n<ul>\n<li><strong>EBITDA<\/strong> (Earnings Before Interest, Taxes, Depreciation and Amortization), refleja la salud operativa pura<\/li>\n<li><strong>Ingresos Promedio Por Usuario<\/strong>, te muestra cu\u00e1nto monetiza cada jugador<\/li>\n<li><strong>Tasa De Conversi\u00f3n De Tr\u00e1fico<\/strong>, cu\u00e1ntos visitantes se convierten en jugadores pagadores<\/li>\n<\/ul>\n<p>Lo que no debes hacer: obsesionarte con el volumen de tr\u00e1fico si tu conversi\u00f3n es d\u00e9bil. Un sitio con 100.000 visitantes mensuales pero 0,5% de conversi\u00f3n genera menos ingresos que uno con 20.000 visitantes y 3% de conversi\u00f3n.<\/p>\n<h2>M\u00e9tricas De Retenci\u00f3n Y Adquisici\u00f3n De Clientes<\/h2>\n<p>Gastar dinero en atraer jugadores es inevitable, pero retenerlos es donde se gana de verdad.<\/p>\n<h3>Valor De Vida Del Cliente (CLV)<\/h3>\n<p>Esta m\u00e9trica responde una pregunta simple pero poderosa: \u00bfcu\u00e1nto dinero neto podemos esperar que un jugador nos genere durante toda su relaci\u00f3n con nosotros? Si tu CLV es \u20ac150, pero gastas \u20ac200 en adquirirlo, tienes un problema.<\/p>\n<p>Para calcularla:<\/p>\n<p><strong>CLV = (Ingreso promedio mensual del jugador) \u00d7 (Margen operativo) \u00d7 (Meses de retenci\u00f3n promedio)<\/strong><\/p>\n<p>Entender tu CLV por canal de adquisici\u00f3n es cr\u00edtico. Quiz\u00e1s tus jugadores de redes sociales tienen un CLV de \u20ac80, pero los de afiliados deportivos alcanzan \u20ac350. Ah\u00ed diriges tu presupuesto.<\/p>\n<h3>Tasa De Retenci\u00f3n<\/h3>\n<p>La retenci\u00f3n se mide de varias formas, pero la m\u00e1s \u00fatil es la <strong>tasa de retenci\u00f3n mensual (MRR)<\/strong>. Te dice qu\u00e9 porcentaje de jugadores que jugaron en el mes anterior vuelven a jugar este mes.<\/p>\n<p>Por ejemplo, si tienes 1.000 jugadores activos en enero y 650 de ellos jugaron en febrero, tu MRR es 65%. Las plataformas maduras usualmente est\u00e1n entre 40-60%, aunque puede variar significativamente por segmento.<\/p>\n<p>Otras m\u00e9tricas clave de este pillar:<\/p>\n<table>\n<tr>M\u00e9tricaDescripci\u00f3nObjetivo<\/tr>\n<tr>\n<td><strong>DAU (Daily Active Users)<\/strong><\/td>\n<td>Jugadores activos por d\u00eda<\/td>\n<td>Crecimiento constante mes a mes<\/td>\n<\/tr>\n<tr>\n<td><strong>Churn Rate<\/strong><\/td>\n<td>Porcentaje de jugadores que abandonan<\/td>\n<td>Mantener &lt; 5% mensual<\/td>\n<\/tr>\n<tr>\n<td><strong>Engagement Rate<\/strong><\/td>\n<td>Frecuencia y duraci\u00f3n de sesiones<\/td>\n<td>M\u00e1s sesiones = mayor rentabilidad<\/td>\n<\/tr>\n<tr>\n<td><strong>Repeat Deposit Rate<\/strong><\/td>\n<td>% de jugadores que hacen dep\u00f3sitos m\u00faltiples<\/td>\n<td>&gt; 40% es sano<\/td>\n<\/tr>\n<\/table>\n<p>El secreto es simple: una retenci\u00f3n del 50% con CLV alto es m\u00e1s rentable que una retenci\u00f3n del 30% con CLV bajo. Nosotros enfatizamos esto porque muchos operadores se obsesionan con n\u00fameros de jugadores nuevos y descuidan a los existentes.<\/p>\n<h2>M\u00e9tricas De Operaci\u00f3n Y Eficiencia<\/h2>\n<p>La operaci\u00f3n es el esqueleto del negocio. Sin ella, el edificio se derrumba.<\/p>\n<p><strong>Costo de Adquisici\u00f3n de Cliente (CAC)<\/strong> es lo que inviertes para traer un jugador nuevo. Si tu CAC es \u20ac30 y tu CLV es \u20ac200, tienes margen. Si tu CAC es \u20ac100 y CLV es \u20ac150, necesitas ajustar urgentemente.<\/p>\n<p>Otra m\u00e9trica que no debe ser ignorada: <strong>Tiempo para Rentabilidad<\/strong>. Es el tiempo promedio que tarda un jugador nuevo en generar m\u00e1s ingresos que lo que cost\u00f3 adquirirlo. Si este n\u00famero crece, algo en tu funnel est\u00e1 roto.<\/p>\n<p>Luego est\u00e1n las m\u00e9tricas de operaci\u00f3n directa:<\/p>\n<ul>\n<li><strong>Disponibilidad del Sitio (Uptime)<\/strong>, M\u00ednimo 99,5%. Cada minuto ca\u00eddo es dinero perdido<\/li>\n<li><strong>Tiempo de Respuesta del Servicio al Cliente<\/strong>, Objetivo: &lt; 2 minutos en chat<\/li>\n<li><strong>Tasa de Resoluci\u00f3n de Problemas en Primera Interacci\u00f3n<\/strong>, Apunta a &gt; 70%<\/li>\n<li><strong>Velocidad de Procesamiento de Retiros<\/strong>, &lt; 24 horas para mantener confianza<\/li>\n<\/ul>\n<p>Tambi\u00e9n necesitas monitorear <strong>Margen Bruto Por Juego<\/strong>. Algunos juegos tienen m\u00e1rgenes de 8%, otros de 15%. Entender esto te permite optimizar la mezcla de tu cat\u00e1logo.<\/p>\n<p>Para una plataforma moderna, consideramos esencial tambi\u00e9n trackear la <strong>Tasa de Bots y Fraude<\/strong>. Si m\u00e1s del 5% de tu tr\u00e1fico proviene de bots o patrones fraudulentos, tus m\u00e9tricas est\u00e1n contaminadas y tus costos operativos inflados.<\/p>\n<h2>Indicadores De Riesgo Y Cumplimiento<\/h2>\n<p>En el juego, el riesgo no es solo financiero: tambi\u00e9n es regulatorio y reputacional.<\/p>\n<p><strong>Ratio de Provisi\u00f3n para Disputas<\/strong> indica cu\u00e1nto dinero debes reservar para posibles reclamaciones de jugadores. Nosotros recomendamos mantenerlo entre 0,5-1% de GGR. Un ratio alto sugiere problemas en tu plataforma o servicio.<\/p>\n<p><strong>\u00cdndice de Cumplimiento Normativo<\/strong> mide tu adherencia a regulaciones locales: verificaci\u00f3n de edad, KYC (Know Your Customer), l\u00edmites de juego responsable, etc. Una falla aqu\u00ed no solo cuesta dinero en multas, sino que destruye licencias.<\/p>\n<p>Tambi\u00e9n monitorea:<\/p>\n<ul>\n<li><strong>AML Score (Anti-Money Laundering)<\/strong>, Detecta transacciones sospechosas<\/li>\n<li><strong>Tasa de Documentaci\u00f3n Rechazada<\/strong>, Si es &gt; 10%, tu proceso KYC es muy estricto y pierdes jugadores<\/li>\n<li><strong>Plazo promedio de resoluci\u00f3n de auditor\u00eda<\/strong>, Menos de 15 d\u00edas es lo ideal<\/li>\n<\/ul>\n<p>Finalmente, considera el <strong>Player Lifetime Value ajustado por riesgo regulatorio<\/strong>. Un jugador que genera \u20ac500 pero requiere constante vigilancia por patrones sospechosos tiene menor valor real que uno que genera \u20ac400 limpiamente.<\/p>\n<p>Para los que quieren profundizar en c\u00f3mo operan las plataformas serias, les recomendamos revisar nuestra <a href=\"https:\/\/tecrep24.com\/\">rese\u00f1a de casa de apuestas esports y casino<\/a> donde analizamos c\u00f3mo los operadores l\u00edderes manejan estos indicadores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 M\u00e9tricas Son Cr\u00edticas Para El Negocio En el sector del juego online, entender cu\u00e1les son las m\u00e9tricas que realmente importan es la diferencia entre un negocio pr\u00f3spero y uno que se tambalea. No todas las cifras que podemos medir tienen el mismo peso. Algunos operadores se pierden en dashboards llenos de datos, pero terminan &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/priyacaterers.xenonmedia.in\/index.php\/2026\/01\/09\/que-metricas-son-criticas-para-el-negocio\/\"> <span class=\"screen-reader-text\">Qu\u00e9 M\u00e9tricas Son Cr\u00edticas Para El Negocio<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/priyacaterers.xenonmedia.in\/index.php\/wp-json\/wp\/v2\/posts\/6696"}],"collection":[{"href":"https:\/\/priyacaterers.xenonmedia.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/priyacaterers.xenonmedia.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/priyacaterers.xenonmedia.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/priyacaterers.xenonmedia.in\/index.php\/wp-json\/wp\/v2\/comments?post=6696"}],"version-history":[{"count":1,"href":"https:\/\/priyacaterers.xenonmedia.in\/index.php\/wp-json\/wp\/v2\/posts\/6696\/revisions"}],"predecessor-version":[{"id":6697,"href":"https:\/\/priyacaterers.xenonmedia.in\/index.php\/wp-json\/wp\/v2\/posts\/6696\/revisions\/6697"}],"wp:attachment":[{"href":"https:\/\/priyacaterers.xenonmedia.in\/index.php\/wp-json\/wp\/v2\/media?parent=6696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/priyacaterers.xenonmedia.in\/index.php\/wp-json\/wp\/v2\/categories?post=6696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/priyacaterers.xenonmedia.in\/index.php\/wp-json\/wp\/v2\/tags?post=6696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}